Frontier Secure “Digital Thief” Campaign
Frontier tasked us to kick off an acquisition campaign for Q1 to highlight the urgency of protecting your data and identity in everyday life. Considering that many Frontiers consumers are unaware of the invisible dangers of cyber crime, my goal was to create a telegraphic, fool-proof way of alerting them. Thus, the concept of a “Digital Thief” was born. He is a sneaky, villainous apparition who lives solely in the digital realm, he steals credit card numbers and ID’s from unsuspecting victims in the middle of broad daylight, both in in private and public spaces. The campaign proved very successful nation-wide, and it lived in print, digital, and in a National TV spot, which I art directed on location in Chicago.