• Share Size, 3.14 oz bag art – Milk Chocolate, Peanut and Peanut Butter flavors

  • Sharing Size, 10 oz bag art

  • Party Size, 38 oz bag art

M&M’s Summer 2023 Packaging

As part of the M&M’s® Summer 2023 experience, we introduced a new series of one-of-a-kind M&M’s characters that embodied the essence of summer music. Each character represented a different musical genre and was prominently featured on various SKUs nationwide throughout the summer season. These characters also made appearances at numerous major festivals, theme parks, and retailers across the country during the M&M’s Sweet Tour. Scanning the QR code on the pack lead you to the M&M’s Sweet Suite, a series of live-streamed performances, the M&M’s Mixtape, an interactive and sharable music creation game we made, and a chance to win Live Nation® festival tickets.

CLIENTM&M'S®

DATEApril 2023