Bacardi Sports

The problem: Beer is king during the sporting occasion. Rum is losing brand relevance (desire) when compared to competitor brands, but there is an opportunity to drive awareness and trial across the Bacardi portfolio. We were tasked with getting young fans to choose rum each sports season for at-home and pre-game events, and we did so by igniting trial of our portfolio range with disruptive sporting-centric assets that help to enhance the shopper’s game day experience with friends.

CLIENTBacardi USA

DATEJanuary, 2024