• Initial 3D concept designs created in C4D

  • Initial design of M&M's Cold Brew sampling cart (left) and execution (right)

  • The "amp"-persand was a big hit for photo opps at all the festival stops

M&M’s Sweet Tour

The 2023 M&M’s® Sweet Tour was a celebration of self-expression and inclusivity – both physically at music festivals throughout the summer and virtually for those unable to be there in person. It was a huge success, drawing massive crowds and amplifying brand engagement for the second year in a row.

An exciting project that I was in charge of designing, art directing, and creating the entire experience above and below the line – from the booth structure (rendered in 3D), to the artwork (including nationally syndicated M&M’s characters), the sampling booth structure, artwork and UX/UI, and even the music-themed video game (both on-site and online). My primary objective when designing was to create a seamless 360-degree awareness campaign for M&M’s and music connectivity, not just at the festival booth, but throughout the entire consumer journey.

Building on the success of the 2022 M&M’s Music Lounge, we aimed to create a (separate yet visually cohesive) mobile experience that will give M&M’s the flexibility to attend more festivals, retail activations, and shopper team-desired locations.

 

CLIENTMars Wrigley

DATE2023